
DescriptionVariable TypeContext Data Variable
This variable does not need to be reserved exclusively for
video tracking. Having other content report content type
using this same variable lets you analyze the distribution
of visitors across the different types of content. For
example, you could tag other content types using values
such as “article" or “product page" using this variable.
From a video measurement perspective, Content Type
lets you identify video visitors and thereby calculate video
conversion rates.
Counts the time, in seconds, spent watching a video since
the last data collection process (image request).
Event
Type: Counter
a.media.timePlayed
Indicates that a visitor has viewed some portion of a video.
However, it does not provide any information about how
much, or what part, of a video the visitor viewed.
Event
Type: Counter
a.media.view
Indicates that a visitor has viewed some portion of a video
segment. However, it does not provide any information
about how much, or what part, of a video the visitor viewed.
Event
Type: Counter
a.media.segmentView
Indicates that a user has viewed a complete video. By
default, the complete event is measured 1 second before
the end of the video.
Event
Type: Counter
a .media.complete
During implementation, you can specify how many seconds
from the end of the video you would like to consider a view
complete. For live video and other streams that don't have
a defined end, you can specify a custom point to measure
completes. For example, after a specific time viewed.
Track Player Events
To measure video playback, The mediaPlay, mediaStop, and mediaClose methods need to be called at the
appropriate times. For example, when the player is paused, mediaStop. mediaPlay is called when playback starts
or is resumed.
Media Measurement Class and Method Reference
DescriptionMethod
Opens a video for tracking.
open
15Video Analytics
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