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BlackBerry Branding GuidelinesVersion 4.0last updated: March 2007

BlackBerry Branding Guidelines Version 3.0BlackBerry Branding Guidelines Version 4.0page| 7The BlackBerrybrand promiseThe BlackBerry brand promise dir

High energyBlackBerry works tirelessly, eager to meet the next challenge.ApproachableBlackBerry knows it’s a tool–an ally, ahelpmate and a resource yo

The BlackBerry Logo

3.1 The BlackBerry LogoBlackBerry Branding Guidelines Version 4.0page | 10The BlackBerry logo consists of two elements — theBlackBerry symbol and the

3.2 Clear spaceBlackBerry Branding Guidelines Version 4.0page | 11To preserve the BlackBerry logo’s integrity, alwaysmaintain a minimum clear space ar

3.2 Minimum SizeBlackBerry Branding Guidelines Version 4.0page | 12The BlackBerry logo retains its visual strength in a wide range of sizes. However,

3.3 Logo Color VariationsBlackBerry Branding Guidelines Version 4.0page | 13The BlackBerry logo should be reproduced in colorwhenever possible. For sp

3.3 Logo Color VariationsBlackBerry Branding Guidelines Version 4.0page | 14Printed MaterialsAll printed materials that reference BlackBerry products

3.4 Logo MisuseBlackBerry Branding Guidelines Version 4.0page | 15Incorrect use of the BlackBerry logo compromisesits integrity and effectiveness. The

3.5 Logo PlacementBlackBerry Branding Guidelines Version 4.0page | 16Whenever possible, the BlackBerry logo shouldappear in the lower right-hand corne

BlackBerry Branding Guidelines Version 4.0Table of Contents1.0 Introduction1.1 Terms and Conditions . . . . . . . . . . . . . . . . . . . . . . . . .

Graphic Elements

BlackBerry Branding Guidelines Version 4.0page| 18The BlackBerry brand’s graphic style is a flexiblesystem of elements that visually represent immedia

GrayLightBlueBlueColorPANTONE® 647 652 Cool Gray 8 –– 877 –– 583 Coated 130 Coated 5565397 Uncoated 129 UncoatedCMYK (Print)* 100 60 5 20 65 3

4.3 Color Palette – for End-User MaterialsBlackBerry Branding Guidelines Version 4.0page | 20This color palette emphasizes the brighter, livelierBlack

4.4 TypographyBlackBerry Branding Guidelines Version 4.0page | 21To help provide a consistent, unified look in theBlackBerry brand’s use of typography

4.5 Voice WordsBlackBerry Branding Guidelines Version 4.0page | 22The BlackBerry voice is an essential component of the BlackBerry brand. It may expre

4.6 Treatment of Voice WordsBlackBerry Branding Guidelines Version 4.0page | 23To assure that these voice words have a consistentappearance across com

4.7 ImageryBlackBerry Branding Guidelines Version 4.0page | 24Imagery plays an important role in the theBlackBerry brand’s graphic style, identifyingB

4.8 Smartphone ImageryBlackBerry Branding Guidelines Version 4.0page | 25Showing images of the BlackBerry smartphonehelps to build understanding of ou

4.9 Smartphone Imagery MisuseBlackBerry Branding Guidelines Version 4.0page | 26When using images of the BlackBerry smartphone,be sure to reproduce th

Introduction

4.10 Data Flow PatternsBlackBerry Branding Guidelines Version 4.0page | 27The BlackBerry graphic palette consists of several “Data Flow” patterns that

4.11 Alternate Data Flow PatternsBlackBerry Branding Guidelines Version 4.0page | 28To add to the flexibility of the Data Flow patterns,each can be re

4.12 Cropping the Data Flow PatternsBlackBerry Branding Guidelines Version 4.0page | 29Data Flow patterns should be cropped creatively to generate vis

4.13 Data Flow Pattern Application – Color BackgroundBlackBerry Branding Guidelines Version 4.0page | 30When applying a Data Flow pattern to a solid b

4.14 Data Flow Pattern Application – Photographic BackgroundBlackBerry Branding Guidelines Version 4.0page | 31When applying the pattern to a photogra

Graphic Style

5.1 Visual ElementsBlackBerry Branding Guidelines Version 4.0page | 33The BlackBerry brand’s style is simple and direct. To provide flexibility when d

5.2 Visual Elements MisuseBlackBerry Branding Guidelines Version 4.0page | 34Because BlackBerry products and services are aboutease of use and easy, q

Appendix ABlackBerry Product Nameslast updated: March, 2007

ContentsBlackBerry smartphones . . . . . . . . . . . . . . . . .. . . . . . . . . . . . . . . . . . .. . . . . . . . . . . . . . . . . . .. . . . . .

BlackBerry Branding Guidelines Version 4.01.1 Terms and Conditionspage | 1The BlackBerry® brand is a valuable asset ofResearch In Motion Limited (RIM)

page | 3BlackBerry smartphonesThe following marks are the official names for BlackBerry® smartphones.When referencing a product from the following lis

First instance Subsequent instances Translation BlackBerry® 7200 Series BlackBerry 7200 Series — BlackBerry® 7250 smartphone BlackBerry 7250 smar

First instance Subsequent instances Translation BlackBerry® Pearl™ 8100 smartphone, BlackBerry® Pearl™ smartphone BlackBerry Pearl smartphone, Blac

BlackBerry productsThe following marks are the official names for BlackBerry products.When referencing a product from the following list, include all

First instance Subsequent instances Translation requirement BlackBerry® Enterprise Server Express BlackBerry Enterprise Server Express — BlackBerr

First instance Subsequent instances Translation requirement BlackBerry® MDS Simulator BlackBerry MDS Simulator — BlackBerry® MDS Studio BlackBerr

First instance Subsequent instances Translation requirement S/MIME Support Package for BlackBerry smartphones S/MIME Support Package for BlackBerry

BlackBerry product componentsThe following list contains the names of BlackBerry product components - which are the names of the various components th

First instance Subsequent instances Component of Translation requirement BlackBerry Domain BlackBerry Domain BlackBerry Administrative Tools and

First instance Subsequent instances Component of Translation requirement BlackBerry MDS Provisioning Service BlackBerry MDS Provisioning Service

1.2 TrademarksBlackBerry Branding Guidelines Version 4.0page| 2The following marks are applicable for materials createdfor use in North America and fo

BlackBerry Connect and BlackBerry Built-In productsThe following marks are the official names for BlackBerry® Connect™ and BlackBerry® Built™-In produ

First instance Subsequent instances Translation BlackBerry® Connect™ for the O2™ product name , O2™ product name with BlackBerry® Connect™ BlackBerr

BlackBerry accessoriesThe following marks are the official names for BlackBerry accessories.When referencing a product from the following list, includ

First instance Subsequent instances Translation BlackBerry® Leather Clip Holster BlackBerry Leather Clip Holster — BlackBerry® Leather Desktop Sta

1.3 BlackBerry Naming SystemBlackBerry Branding Guidelines Version 4.0page | 3Refer to Appendix A: BlackBerry Product Namesfor a complete list of name

1.4 BlackBerry Naming MisuseBlackBerry Branding Guidelines Version 4.0page | 4Correct Wording/Spelling/Capitalization Incorrect Wording/Spelling/Capit

The BlackBerry Brand

BlackBerry Branding Guidelines Version 4.0What’s a brand? More than a name or a logo. More than a name or a logo on a box. And more, ultimately, than