Blackberry 957 Uživatelský manuál Strana 3

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Introduction
1997-2000 Research In Motion Limited
Website: www.blackberry.net 1
Introduction
‘72% of Mobile Professional notebook PC users frequently use their devices for email.’
ResearchPortal.com, 1999
The BlackBerry mobile email solution responds to one of the biggest challenges facing today’s corporate
mobile professionals – staying connected to their desktop email and Personal Information Management
(PIM) applications such as contacts, calendar and tasks. A close look at this market revealed a patchwork of
half-solutions aiming to solve this one problem.
Since laptops have proven cumbersome to carry and slow to start up, many mobile professionals have opted
to carry a PDA (personal digital assistant) instead of using the PIM software on a laptop. PDAs provide
access to desktop PIM, but laptops are still the most common solution for mobile email. Typically, mobile
professionals use a laptop when travelling and dial into the corporate email server from a hotel room at the
end of the day to deal with an inbox full of mail. Some users dial-in more frequently to keep on top of their
email. The more adventurous use special software to send email notification to a pager so they know what
is in their inbox before spending the time and effort to dial-in.
Focus groups and market research on mobile email revealed common complaints with the dial-in solution –
the inconvenience of lugging a laptop just for email, the difficulty of finding a connection and dialing out
of a hotel and the difficulty negotiating the corporate dial-in security. IT managers in the focus groups also
voiced displeasure with this solution. The challenge of managing the modem banks and RAS servers
required for this solution and the risk of opening an inbound path into the corporate network topped their
list of concerns. Supporting dial-up PDAs is seen by many as too risky because of the lack of security
software available for the PDA end of the connection.
With this background in mind, Research In Motion’s (RIM’s) objective with BlackBerry was not only to
create the first complete solution to accessing corporate email and PIM, but also to create the best solution.
The complete solution features both ends of the connection – BlackBerry Desktop Software that includes
Puma’s Intellisync for access to desktop PIM information and the Desktop Redirector for access to desktop
email and the RIM Wireless Handheld™ – as well as the connection itself – the desktop cradle and wireless
service. BlackBerry Enterprise Server software is optional add-on software that is installed on a server.
With BlackBerry Enterprise Server, email redirection occurs at the server rather than the desktop. The user
benefits from a complete solution by having a simple, flat-rate monthly bill and having a single point of
contact for 7 day x 24 hour support on all aspects of the mobile email solution – desktop software,
handheld, billing and the wireless network. IT departments benefit since they do not have to piece together
a solution for their mobile users and are able to offload support for mobile email to RIM.
As the best solution, BlackBerry features an innovation in mobile email connectivity and a breakthrough in
handheld technology, including a full-featured connected organizer. While offered by RIM, the BlackBerry
solution draws from the strengths of many:
RIM
– leader in wireless data technology. RIM’s innovations have produced an integrated wireless
modem with an unparalleled combination of small size, high transmit power, and long battery life.
BellSouth Wireless Data
– operator of the wireless network. Flat-rate airtime on their national digital
data network is included in the BlackBerry solution.
Intel® Corporation
– world leader in microprocessors. Intel developed the low-power, small-
footprint version of their 32-bit 386 processor specifically for RIM.
Microsoft® Corporation
– world leader in enterprise messaging. The features of Microsoft’s MAPI
technology are central to the BlackBerry “push” architecture and Microsoft Exchange integration.
PUMATECH™
– pioneer and market-leader in desktop-to-handheld PIM synchronization.
PUMATECH’s Intellisync™ product is an integral component of the BlackBerry solution.
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